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“In the United States, Black Friday began as a one-day sale the day following Thanksgiving to kick off the holiday shopping season.

Black Friday, one of the major sales events in the UK, takes place every year on the fourth Friday of November. This year’s sale event will take place on the 26th November 2021. On this day, many retailers will dramatically slash their prices marking the beginning of the Christmas shopping season.

2020 Black Friday Stats & Results

The “big five” weekend in 2020, from Thanksgiving through Cyber Monday, generated $39 billion in sales. (Forbes, Black Friday)

According to Black Friday vs Cyber Monday figures for 2020, Cyber Monday surpassed Black Friday as the most popular shopping day of the year, raking in an additional $2.4 billion.

Last 5 Year Black Friday Spend by Country (Online)

Year US UK
2016 $3.3 billion £2.8 billion
2017 $5 billion £3.2 billion
2018 $6.3 billion £3.5 billion
2019 $7.5 billion £3.8 billion
2020 $9 billion £5.8 billion

The countdown is now on for Black Friday 2021!


Bigger, better and more exciting than ever before, we can’t wait to bring you hundreds more amazing deals on all your favourite brands.

We’ve built up a huge amount of anticipation and excitement over recent months and weeks and we can’t wait to see what this year has in store for us as we work towards that magical hour at midnight when those incredible deals go live. Mark your calendars –

The best Black Friday specials and deals are now available!
There are lots of discounts widely circulated from big retailers if you’re searching for early pre-Black Friday sales to get your Christmas shopping done sooner. Our experts keep a close eye on costs to bring you the best bargains on well-known and tried-and-true brands.

• 4K TVs: save up to £250 on Sony 4K TVs at Currys
• DIY: save on paint, wallpaper and flooring at B&Q (hurry, ends midnight Monday 1 Nov)
• Fashion: up to 70% off big brands at ASOS
• GoPro: HERO10 BLACK + Dual Battery Charger + Spare Battery, was £584.97, now £379.98, save £205 at GoPro
• Jewellery and watches: up to 50% off AND an extra 10% off sale items at Goldsmiths
• Fitness: Up to 39% off Garmin Vivofit Jr3 at Amazon
• Home and garden: up to 20% off at John Lewis
• Kitchen appliances: save on hobs, ovens and microwaves at
• Laptops: save up to 25% on Asus and HP laptops at Amazon
• Lego: save up to 31% on Lego sets at Argos
Lovehoney: up to 70% off toys and lingerie
• Pets: up to 38% off cat food and treats from Sheba at Amazon
• Phones: Xiaomi Halloween sale on now
PS5 headsets: save up to £43 Box
• Sportswear: up to 50% off Nike and Adidas at ASOS
• Washing machines: save up to £120 on Hotpoint and LG at Currys
• Watches: up to 50% off at Argos
• Windows 11 ready PCs: save up to £200 on PCs at Currys
• Wine: up to 20% off wine at M&S

Who are the top retailers for Black Friday deals in UK?

Amazon: Check back later for deals!
• Shop the latest Amazon deals here

Shop the latest Currys deals here
• Shop the latest Argos deals here
• Shop the latest John Lewis deals here

Abigail Jordan

Abigail Jordan

A self-starter with a knack for keeping things simple and getting things done. Abigail aspires to be an expert in all she does, and her capacity to promote innovation and efficiency in all areas of digital marketing communications has been demonstrated. She excels at reaching out to customers using email, social media, blogging, and events. She also has a track record of making solid judgments that consistently yield positive results. She considers marketing to be both an art and a science on a personal level. SEO integration, deep link development, client acquisition techniques, and a strong, provable bias for action are among her primary talents. She is currently seeking a suitable leadership position with a company that will provide her with complete autonomy and ownership over her decisions ❤